Week One - Marketing

In the first week everyone in the marketing group would meet at 10am to discuss what our plan was over the coming weeks and discuss any new ideas anyone had. We would meet usually in the little meeting room next to Dr Andrew Main’s office and that would be our general meeting place over the next three weeks.

We initially discussed what the whole marketing groups objectives were for the coming weeks including banners, leaflets, radio, food, drink, presentation boards amongst other things. In the first week I was given the task of designing and creating the banner which would be used to advertise the exhibition.

The exhibition had finally been given a name which was called ‘eEvent’ and we therefore purchased a website known as ‘www.eevent.biz’. We also had a logo designed and created using fireworks which I would need when designing the banner for our exhibition.

I then designed the banner and showed it to everyone at our next marketing meeting. These meetings incidentally would be taking place everyday at 10am, but on Fridays we would meet with Ian Scott to discuss our other marketing strategies that he had ideas for.